What is the soul of an
anima is a Hamburg based consultancy developing design
strategies for products & services.
We uncover relationships between people, products and brands and
help apply them to the design of products with a satisfying
To understand the soul of an object is to ask not only what it does
for people but also what it means to people.
A comprehensive strategy brings together product,
brand and user resulting in working products with
Our process in detail.